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27 Low or No Cost Ways to Improve Your Next Tradeshow
Don't despair. There are many ways to pump up performance without breaking the bank. In fact, I've collected 27 low or no cost ways to improve your next tradeshow:
1. Research the show BEFORE you commit: Does it attract a large number of people from your target audience,[link widoczny dla zalogowanych]?
14. Send friendly,[link widoczny dla zalogowanych], personable people with a genuine enthusiasm for your company, its products and services. These may not be your most senior people: make your choices based on effectiveness, not seniority.
15. Check in with your team throughout the show to assess performance, reward positive behaviors,[link widoczny dla zalogowanych], and stop negative trends before they get out of hand.
16,[link widoczny dla zalogowanych]. Establish a dress code for your staffers: They'll look more professional and act as better ambassadors for your company,[link widoczny dla zalogowanych].
17. Don't forget the shoes,[link widoczny dla zalogowanych], hair, and accessories: people notice the details. Manicures are crucial,[link widoczny dla zalogowanych], as your team will be shaking hands hundreds, perhaps thousands, of times during the show.
18. Two words: Breath Mints,[link widoczny dla zalogowanych].
19. Practice asking qualifying questions with your booth staffers,[link widoczny dla zalogowanych].
20. Product demonstrations are a great way to draw a crowd: Make sure your team knows how to give an effective, engaging presentation by having them practice before the show.
21. If you are sponsoring entertainment, a speaker,[link widoczny dla zalogowanych], or other event,[link widoczny dla zalogowanych], make sure your team knows what to do during this time. From working the crowd to collecting leads, there's plenty they should be doing to promote your company's name and image.
22. Designate a 'go-to' person to act as a liaison with show management. The better your relationship with management is, the better your show experience will be.
23,[link widoczny dla zalogowanych]. That exhibitor's service manual the show organizers sent you when you registered,[link widoczny dla zalogowanych]? Read it: it's chock full of valuable information to help ensure a stress-free show.
24. Copy appropriate pages from the exhibitor service manual and pass them along to the relevant staffers: It doesn't help you to know when everything has to be broken down and off the show floor if you're not the person doing that work,[link widoczny dla zalogowanych].
25. Order services ahead of time. Making deadlines = big savings.
26. Establish a follow up protocol for hot leads,[link widoczny dla zalogowanych], promising prospects, and likely customers. Use this protocol to turn leads into sales.
27. Say "Thank You" to attendees for stopping by, to anyone who fills out survey information or participates in a demonstration, during your follow up calls.
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