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cheapbag214s · Posted: Tue 19:28, 29 Oct 2013 Post subject: * Facebook

Financial Social Media: Hype of Help?
Finally, given the ever-changing rules that govern the financial services industry, it is a good idea to work closely with your firm’s compliance department as you undertake a financial social media program. As the world eagerly awaitsthe Facebook IPO, one has to wonder if we have reached the epitome of thesocial media craze… or should that be phenomenon?Clearly, social media has changed the course of human interaction and hasforever altered the way many industries communicate with their customers andclients,[url=http://www.51guomi.com/]jimmy choo uk[/url], most notably those engaged in the business of providing consumerproducts. How about financial social media programs? Have they helped generatenew clients and additional commissions? Financial social media has been relatively slow to take off vis-à-vis otherindustries. This is most likely the result of the regulations that governsolicitations and interactions between an institutional and its clients.However, some firms have used financial social media programs as a way topromote their organizations or company’s mission and messages. It might not beessential for a firm to be present on all social media platforms; however,managers should adopt some as a means of customer interaction and acquisition.Let’s take a look at a few that might be relevant in a financial social mediaprogram:* Blogs: Having a blog is like having a more personalized website. This canprovide your audience with thought leadership and expert insight on mattersrelevant to the financial industry. Financial companies and organizations mightconsider having a CEO blog,[url=http://www.sgarziassociates.com]michael kors factory outlet[/url], company blog and/or internal blog. * LinkedIn: Financial companies and organizations should encourage theiremployees to have LinkedIn profiles and follow the company or organization. Itis important for employees to have up-to-date profiles and to be relevantcontributors.* Twitter: Having multiple accounts for Financial Social Mediavia Twitter can be extremely beneficial. Consider having one main company ororganization Twitter account and then one that is designed specifically tohandle any customer service questions. When setting up this customer serviceaccount remember that your audience will be most receptive to using the accountif they feel like there is an actual person handling and responding to theirquestions. You may also consider having numerous Twitter accounts for thedifferent sector or practice areas.The three aforementioned social media vehicles are perhaps the most useful forfirms considering undertaking a financial social media program; however thereare others to consider,[url=http://www.yodasblog.com/]louboutin men[/url], which might be as a effective:* Facebook: This is the one social media platform, where having one account islikely the best route for financial companies and organizations. However, if itis a large financial company with many different sectors and practice areas,you could consider having a separate Facebook page for each of those. This helpsget the most relevant information to your audience. For example, a nationalbank might have different Facebook pages for each sector of their bank. * YouTube: Multiple YouTube channels can be used a variety of ways. Perhaps youhave a YouTube channel that specifically has demonstration videos or how-tovideos, and another YouTube channel that provides commentary from experts fromyour company or organization. You might also have a YouTube channel thatencourages subscribers to upload their own videos for a contest or otherpromotion.Finally,[url=http://www.spa-gesundheit.com/]michael kors outlet online[/url], given the ever-changing rules that govern the financial servicesindustry, it is a good idea to work closely with your firm’s compliancedepartment as you undertake a FinancialSocial Media program.