cheapbag214s
Joined: 27 Jun 2013
Posts: 18622
Read: 0 topics
Warns: 0/5
Location: England
|
 Posted: Mon 13:05, 19 Aug 2013 Post subject: Fame and Fortune-spun1 |
|
|
Fame and Fortune,[link widoczny dla zalogowanych]
The endorsement deals flowed fast and furious after LeBron high school chapter ended. He quickly inked a deal with trading card maker Upper Deck that included a $1 million signing bonus. Among other things,[link widoczny dla zalogowanych], he was given a card in the Upper Deck Exquisite card set, which was priced at $500 per pack!
Buyers had a chance to get a one-of-a-kind collectible card that could be sold on ebay for many times $500 -- a card with photos of James and Michael Jordan containing fabric from their NBA jerseys.
Adidas had sponsored LeBron high school team and wanted to keep him on their roster as a pro. The company even took out billboards in Akron,[link widoczny dla zalogowanych], apparently targeted directly at LeBron,[link widoczny dla zalogowanych], in hopes he would stay with them. The signs read: "Do You Want to Be the Next Superstar?" and "Will You Do Something Bigger Than Basketball?" But ultimately the seven-year, $90 million deal that rival Nike offered was too much to resist.
The first LeBron signature shoe,[link widoczny dla zalogowanych], the Zoom Generation,[link widoczny dla zalogowanych], was partly modeled after his Hummer H2.
Nike ad campaigns have included an ad called Room that regulators in China squelched,[link widoczny dla zalogowanych], saying the of him fighting and defeating a martial arts master and other animated characters was disrespectful to Chinese traditional culture.
More recently,[link widoczny dla zalogowanych], in a series of funny commercials about a family called the LeBrons,[link widoczny dla zalogowanych], LeBron has played four different characters in the same scene,[link widoczny dla zalogowanych], in the tradition of Peter Sellers,[link widoczny dla zalogowanych], Eddie Murphy,[link widoczny dla zalogowanych], and Martin Lawrence.
James also has a $5 million deal to endorse Bubblicious bubble gum, which used the slogan year prom. This year pros. competition for LeBron between Gatorade and Coca-Cola Powerade was as intense as the Adidas-Nike sneaker war. Gatorade finally dropped out of the bidding,[link widoczny dla zalogowanych], and James reportedly got about $2 million a year to promote Sprite and Powerade. In one memorable TV commercial for Powerade,[link widoczny dla zalogowanych], James swishes one shot on a basketball court after another, stepping back so far that eventually he is hitting shots from the entire length of the court. LeBron is a true superstar,[link widoczny dla zalogowanych], but it turned out those 80-foot shots were made using special effects.
相关的主题文章：
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
The post has been approved 0 times
|
|
FAQ
Search
Memberlist
Usergroups
Galleries
Register
Log in to check your private messages
Log in
