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Fatima Philosophy Blog
1. In this advertisement, the product represented is Vans brand sneakers. This ad was shot solely in black and white and gives the audience an image of a teenager walking away from the camera. The shot of the sneaker logo emphasized by the shadows produced the advertiser use of the technique often used in black and white films.
2. The subject in this ad is not facing, the camera, but rather walking away from it. This suggests that the shoe is what is to be focused on, and that any teenager can fit into their demographic. The fact that the subject is faceless also indicates that the shoe can adapt to any teenager mood or personality. The shadows in this shot also emphasize the idea that the shoes are and perhaps to appeal to the component inside of every teenager.
3. The camera is positioned below the subject,[link widoczny dla zalogowanych], both to emphasize the specific brand name, but also to force the audience to up to the shoe and the brand, both in the sense of size and admiration. This makes the sneaker look and seem larger and grander than it actually is, along with the bold and your face sort of shot that has been taken by the camera.
1. In this advertisement,[link widoczny dla zalogowanych], the products represented are the clothes and apparel of Pacific Sun. The products are displayed near a beach,[link widoczny dla zalogowanych], giving the advertisement a laid-back atmosphere, as these clothes are meant for one summer wardrobe. Behind the model, a large portion of the beach can be seen, adding to the relaxed and content disposition that the model is attempting to communicate to the consumer. A bit of palm trees and ebbing wves can be seen in the background, perhaps to remind the audience of the freedoms and joys of the water, as well as their past trips to the beach. All of these factors appeal to the senses of the consumer, many of which could not be communicated in a singular close-up shot.
2. In this advertisement,[link widoczny dla zalogowanych], the subject is looking directly at the camera. In this way,[link widoczny dla zalogowanych], the subject appears to be interacting with the audience, encouraging them to follow the fad that the apparel advertised demonstrates. However,[link widoczny dla zalogowanych], as opposed to a close-up, one can also see the actual outfit being advertised,[link widoczny dla zalogowanych], along with the beach scene which generates feelings of nostalgia. Finally, the fact that the audience cannot see the full atmosphere surrounding the beach once again creates a universal component to the advertisement that perhaps could not have been acheived with the use of a long shot.
3. The camera is positioned slightly above the subject, though practically at eye-level. Once again, the low-angle shot of this advertisement gives the consumer the opportunity to up to the physical and fashionable greatness of the clothing. However, because this ad is practically at eye level, it forces the audience to look directly at the subject and her surroundings. The encouragement to join the subject in her demonstrated bliss and fashion by purchasing this brand is also evident via the camera placement. The subject is in the corner of this advertissement, so as not to take away from the waves breaking along the shore, further displaying and communicating the emotions in the aforementioned nostalgic images.
The Long Shot: Emma Watson in Teen Vogue for Burberry
1. In this advertisement,[link widoczny dla zalogowanych], the products represented are the clothes and apparel of Burberry London. Emma Watson is seen balancing on a regal armchair,[link widoczny dla zalogowanych], surrounded by a field of bright purple lavender,[link widoczny dla zalogowanych], and a heavily wooded forest. She poses in a manner slight elegance alongside an old-fashioned British flag. The variety of colors and shrubbery in this ad force the audience to concentrate on the bright colors of the flowers,[link widoczny dla zalogowanych], and metallic skirt and leggings. The different gradients and the juxtaposition of such high-fashion clothing against a roughly-worn flag and brash forest encourage the audience to pay attention to the wardrobe itself, while perhaps conjuring up nostalgic and patriotic emotions in the ad British audience.
2. The subject is looking towards the flag, the pile of vintage items and the horizon along the forest. This technique is reminiscent of an ambitious, yet proper and restrained pose in a royal painting. Additionally,[link widoczny dla zalogowanych], these factors communicate that those who wear the clothes advertised will look all the more elegant and enviable. The hints of amibtion also cause the consumer to feel a sense of pride and accomplishment upon buying the clothes. The subject in this ad stands alone,[link widoczny dla zalogowanych], not distracted by the audience, or the camera, and she appears a determined unique person as she dons this high-fashion colorful outfit.
3. Finally, the camera is positioned at eye level with the subject. Therefore, this adds to the relationship between the scenery (a rough,[link widoczny dla zalogowanych], rugged forest against a film star wearing high class clothes and jewelry), the subject, perhaphs even the sophisticated emotions one might feel when wearing the clothes. The eye-level position of the camera suggests a sense of equality between the poised subject, and the audience, offering up a guaranteed sense of accomplishment, royalty, and confidence to those who wear Burberry London.
In conclusion, I believe that the long shot does the best job of using its technique to the advertiser advantage. The eye-popping iridesence and various colors draw the audience into the ad, along with the juxtaposition provided by the full shot of the bushy forest that was only acheived by the long shot. In addition, because the subject is looking towards the horizon, she exudes such confidence as the the ad suggests can only be acheived by wearing Burberry London. Therefore,[link widoczny dla zalogowanych], this ad effectively ultilizes every aspect of the long shot technique (as it is able to show the subject position, facial expression and surroundings) to encourage the consumer to purchase and admire their regal products.相关的主题文章：

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