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Gathering Information For Your Business Plan
A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home,[link widoczny dla zalogowanych], with real people,[link widoczny dla zalogowanych], in real time.
Always take a look at other businesses similar to your own, as a very good first step. If you're looking at starting a new business,[link widoczny dla zalogowanych], you may well be starting one similar to one you already know. If you're doing a plan for an existing business,[link widoczny dla zalogowanych], you are even more likely to know the business well. Even so, you can still learn a lot by looking at other similar businesses.
If you are planning a retail shoe store, for example,[link widoczny dla zalogowanych], spend some time looking at existing retail shoe store businesses. Park across the street and count the customers that go into the store. Note how long they stay inside,[link widoczny dla zalogowanych], and how many come out with boxes that look like purchased shoes. You can probably even count how many pairs of shoes each customer buys. Browse the store and look at prices. Look at several stores,[link widoczny dla zalogowanych], including the discount shoe stores and department store shoe departments.
Find a similar business in another place.
Find a similar business far enough away that you won't compete. For the shoe store example,[link widoczny dla zalogowanych], you would identify shoe stores in similar towns in other states. Call the owner,[link widoczny dla zalogowanych], explain your purpose truthfully, and ask about the business.
Scan local newspapers for people selling a similar business,[link widoczny dla zalogowanych].
Contact the broker and ask for as much information as possible. If you are thinking of creating a shoe store and you find one for sale, you should consider yourself a prospective buyer. Maybe buying the existing store is the best thing. Even if you don't buy, the information you gain will be very valuable. Why is the owner selling? Is there something wrong with the business? You can probably get detailed financial information.
Always shop the competition,[link widoczny dla zalogowanych].
If you're in the restaurant business,[link widoczny dla zalogowanych], patronize your competition once a month,[link widoczny dla zalogowanych], rotating through different restaurants. If you own a shoe store,[link widoczny dla zalogowanych], shop your competition once a month,[link widoczny dla zalogowanych], and visit different stores.
It takes a little hard work but by using the Internet and doing some research at local businesses, you should be able to gather all the information necessary for your business plan.
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