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But parents aren't splurging without a fight. The National Retail Federation report also found that they're going out of their way to save money where they can, by shopping sales or comparison shopping online. News gathered from shopping experts:
Not only do you save on gas,[url=http://rogervivieroutlets.webmium.com/][b]roger vivier discount for Discount Roger Vivier Shoes Roger Vivier Flats Roger Vivier Sale[/b][/url], but you can compare prices, especially on big-ticket items such as computers,[url=http://kaufenmonclerjacken.albirank.net/][b]http://kaufenmonclerjacken.albirank.net/[/b][/url], more easily. Consumers realize this: Experian Marketing Services found that search terms related to back-to-school are up 13 percent compared to last year. Top terms include "back-to-school outfits,[url=http://kaufenmonclerjacken.albirank.net/][b]Moncler fabrikverkauf Moncler Herren Jacken Moncler Jacken Outlet Österreich[/b][/url]," "back-to-school deals,[url=http://giuseppezanottioutlets.webmium.com/][b]2013 Giuseppe Zanotti shoes outlet sale Giuseppe Zanotti Sneakers[/b][/url]," and "back-to-school coupons." Most of the searchers appear to be moms between ages 25 and 44,[url=http://discountmerrellshoes.webmium.com/][b]http://discountmerrellshoes.webmium.com/[/b][/url], Experian reports.
"They're trying to find out more information about sales and seeing when those sales start so they can figure out the best time to buy," says Heather Dougherty, director of research for Experian Marketing Services' Hitwise. People often go straight from their Web searches to retailer websites,[url=http://woolrichdeutschland.gengfl.com/][b]http://woolrichdeutschland.gengfl.com/[/b][/url], she adds.
A recent PriceGrabber survey found that 8 in 10 shoppers said they would use the Internet to buy back-to-school items, compared to 7 in 10 last year. Graham Jones, general manager of PriceGrabber, attributes that rise to the fact that it's easier to comparison shop,[url=http://monclerjacketsoutlet.albirank.net/][b]http://monclerjacketsoutlet.albirank.net/[/b][/url], find coupons, and follow price changes online. Free shipping was important to three-quarters of respondents.
The National Retail Federation survey found that slightly over half of shoppers plan to seek out sales, a slight increase over last year. While many retailers got an early start on back-to-school sales in June and July, they will continue to roll out discounts through September,[url=http://woolrichswedense.gengfl.com/][b]woolrich arctic parka sweden outlet woolrich online shop sweden göteborg[/b][/url], says Trae Bodge, senior editor for RetailMeNot Insider. "Now is the sweet spot. Some people wait until after school starts would urge people not to do that," she says.
While general items such as notebooks and pens will always be easy to find at low prices at big-box and discount stores, specific items,[url=http://parajumpersoutletitalia.albirank.net/][b]http://parajumpersoutletitalia.albirank.net/[/b][/url], such as certain backpacks or electronics, will be at their lowest prices before school begins,[url=http://giuseppezanottioutlets.webmium.com/][b]2013 Giuseppe Zanotti shoes outlet sale[/b][/url], Bodge adds. Make a list (and stick to it).
4. Teach your kids to shop for themselves.
On a related note,[url=http://monclerjacketsoutlet.albirank.net/][b]Moncler Outlet Online Store Moncler down jackets Moncler jackets on sale[/b][/url], back-to-school shopping can also offer parents an ideal time to pass on budgeting lessons to their children. Linda Descano, president and chief executive of Women Co., a website aimed at women and published by Citigroup, says more than half of moms use back-to-school shopping as a chance to talk about money with their kids. One option, she adds,[url=http://merrellfootwearsizechart.webmium.com/][b]sell discount 2013 merrell footwear size chart online store[/b][/url], is to have children,[url=http://parajumpersoutletitalia.albirank.net/][b]parajumpers outlet italia parajumpers Parka Piumini online shop abbigliamento[/b][/url], especially older ones, pay for some of their own expenses out of their allowance or earnings. Only about 12 percent of moms currently do this, she says.
Descano also suggests avoiding impulse purchases by snapping photos of desired items,[url=http://woolrichdeutschland.gengfl.com/][b]Woolrich Deutschland Woolrich Arctic Jacket Online Shop Damen and Herren outlet deutschland[/b][/url], especially those not on a "must-have" list, and considering them for later. "If they still have their hearts set on something after a couple weeks,[url=http://duveticaoutlet.albirank.net/][b]http://duveticaoutlet.albirank.net/[/b][/url], it's time to put it in the cart," she says.相关的主题文章：

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