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. Trademarks can be registered for extra protection,[link widoczny dla zalogowanych], but even if a trademark is unregistered the owner still has significant protection against its use by a third party, if the trademark owner can demonstrate established use and the perception in the eyes of the public of the association of that trademark with the trademark owner.There are also rights in UK and European law to protect rights in designs. This can be useful for a business producing goods which are of a specialist or distinctive appearance.All of the above is collectively referred to as intellectual property rights. Such rights can generally be sold or transferred permanently or, if the original owner wishes,[link widoczny dla zalogowanych], to remain the owner, but is willing to allow others to use the rights, they can be licensed permanently or for a finite period, with the licensee acquiring exclusive or non-exclusive rights, as agreed between the parties.Intellectual property rights can often be significant in corporate mergers and acquisitions; it is common for the main imperative