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Kanye West Yeezy 2 sneakers to sell,[link widoczny dla zalogowanych]
If you have your heart set on getting Kanye West's new signature shoe,[link widoczny dla zalogowanych], the highly anticipated Nike Air Yeezy 2,[link widoczny dla zalogowanych], your only chance to buy it at a reasonable price is to enter a raffle.
Only three stores in Toronto will be getting the $300 men's shoe and all are offering it only through raffle,[link widoczny dla zalogowanych], not on site. Livestock on Spadina Ave.,[link widoczny dla zalogowanych], Capsule shoes on Yorkville Ave. and Nike Toronto on Bloor St. W. have been deluged for weeks with calls about the shoes.
None of the Toronto stores will say exactly how many pairs of Yeezy 2s they'll be getting or what sizes. But they come in two colours,[link widoczny dla zalogowanych], Zen grey with pink detailing,[link widoczny dla zalogowanych], and black with pink detailing. The soles glow in the dark.
Names for all the stores' raffles will be drawn on Saturday,[link widoczny dla zalogowanych], with winners given a set amount of time to pay for the shoes and then they'll be given instructions on how to pick them up by early next week. If someone doesn't pay within the time frame,[link widoczny dla zalogowanych], another name will be drawn.
This is a classic example of "buzz marketing,[link widoczny dla zalogowanych],'' said David Dunne,[link widoczny dla zalogowanych], adjunct professor with the University of Toronto's Joseph L. Rotman School of Management. "It's a relatively low-cost way to get people excited about a product,[link widoczny dla zalogowanych],'' using social media to spread the word.
And collectors will probably be the only ones who make money off the Yeezy 2,[link widoczny dla zalogowanych], said Dunn. Because of the limited number being produced, neither the retailers nor Nike will make much money,[link widoczny dla zalogowanych], although people may come to the stores to buy other things,[link widoczny dla zalogowanych], he said.相关的主题文章：

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