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Online chats to befriend buyers,[link widoczny dla zalogowanych]
The effort is apparent at the first click of the mouse on its website. Ramakrishnan, CEO, MARG ProperTies says the real estate space is today with very little differentiation' and also to lead the pack, companies to be innovative and value-oriented.'
Customers areincreasingly looking for properties online. They visit the company Web sites in response to the advertisements in publications, TV or other mediums.
This is primarily done to assess the brand worth of the advertiser and also to ascertain basic information about the merchandise. Hence,[link widoczny dla zalogowanych], we felt it comes with an overwhelming have to service both of these needs of consumers at the very first contact point.
Through this chat service we are able to connect with the customers to comprehend their specific requirements and guide them within the right direction.
On any given day, how many people access your internet site? What's the brief of the help desk personnel ? Do they cope with questions relating to price?
On an average,[link widoczny dla zalogowanych], we obtain 800-1,[link widoczny dla zalogowanych],000 visitors. The online executives are fully equipped to handle all company-related and project-related queries, including pricing as they already went through a rigorous learning all aspects from the product line.
What has been the impact of the initiative- is this a PR exercise,[link widoczny dla zalogowanych]?
With the quantity of inquiries rising month on month, online chat has become a precursor tool to understand what the customer desires. This 24x7 service to our customers is a lot more than a normal PR exercise. Actually,[link widoczny dla zalogowanych], such intense interactive tools result in an emotional bonding with the customer.
The number of now utilize this practice,[link widoczny dla zalogowanych]? Do people discover online enquiries a convenient way of accessing information about projects?
Not many offer chat service,[link widoczny dla zalogowanych]. Our experience shows that customers find this particular service beneficial his or her queries are addressed 24x7 and on an instantaneous basis,[link widoczny dla zalogowanych]. The chat service also facilitates inquiries from NRI customers residing in different timezones.
What are the major issues the possibility buyers raise while getting together with your CS executives online? Major queriesrelate to project location, size of the apartment, price range, availability and project completion date. Because the online executives are educated to answer the queries in the most professional manner,[link widoczny dla zalogowanych], the longer the interaction, the more may be the possibility of any deal fructifying .
What number of such online chats end in purchases? Does this assist in creating word-of-mouth publicity about the company?
The chat service has provided us with satisfactory response having a healthy conversion percentage so far and we will still improve the overall efficiency.
This chat service is a unique value proposition which we provide to our customers and it greatly elevates our brand image like a customer centric organisation.
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